The Toulouse Business School’s (TBS) MSc, Marketing Management and Communication program and the EACC Southwest kicked off a marketing project that involves over 60 students and will run through March. The goal is to come up with concrete marketing plans to expand the EACC’s network in southwest France and increase visibility. “TBS is one of
How do you corral a room full of engineers to extract ideas for a convincing communication plan that speaks to non-engineers? That was the premise to “Conducting a content strategy workshop: Customer expectations, role of the agency,” an event by Toulouse Content Strategy Meetup. The EACC Southwest digital task force sponsored the event held on
Leading digital and web agency WS Interactive with headquarters in Toulouse is looking to boost French business in the US, as it joins the EACC Southwest as a corporate member. It’s no surprise that WS Interactive founder and CEO Alex McCardell is also co-president of EACC Southwest France. McCardell, a Florida native, moved to Toulouse
The dawn of the 2020s marks a new beginning for EACC Southwest, with plans to drive ahead and expand activities. We have an official new ‘bureau’ and some exciting events lined up. As co-presidents, Leandro De Sa and Alex McCardell, complement each other. Their skill sets and experiences are a perfect fit to lead us
Françoise Estrier never thought about becoming a manager. Yet, here she was, captivating an audience about her journey to becoming Senior Manager at the Pôle Bioligie of CHU (Centre Hospitalier Universitaire) in Toulouse. She spoke of “managerial courage” to a packed house at WS Interactive on Thursday, February 6, 2020. Lydie Lasserre of the Growing