Wine webinar and virtual Tasting : Crushing wine stereotypes to a pulp
Thursday, January 28
Panel discussion 18:00 CET (Paris) / 12:00 EST
Tasting: 19:00 CET (Paris) / 13:00 EST
This is the first of a series on wine webinars by the EACC Southwest’s new wine committee.
Isn’t rosé a girly wine? Never pair red wine with seafood. Champagne is only for celebrations.
Stereotypes–they beset the wine industry. But aren’t stereotypes meant to be broken? Why can’t wine lovers be left alone to discover without judgement? Then again, it’s often the consummate wine drinker who sets the tone, with their cherished terroir.
This webinar brings together wine professionals who have heard it all. Fixed beliefs or myths that set barriers for certain wines and pigeonhole drinkers into narrow demographics, from bag-in-box Gen Z to Chardonnay, desperate housewives. And what explains the European’s reluctance towards American wine?
The panel will look at what’s behind these stereotypes, from a cultural and business perspective. Hopefully, the discussion will open your senses to consider new experiences, even if it’s as sacrilegious as rosé in the winter.
Fabien Olaiz is export director at Plaimont, a wine producer and cooperative located in Southwest France that includes the brands Saint Mont, Pacherenc du Vic-Bilh, Madiran and IGP Gascogne. Olaiz works closely with the winemakers and growers. He’s cultivated long-term relationships with medium to large importers, along with high-end clients such as Michelin-starred restaurants. Today, he focuses on the US and China markets.
Evelyne Resnick, Ph.D is a researcher and professor at ISG Bordeaux Business & Management School, focusing on innovation marketing for luxury wines and brands in international markets. She co-founded Resmo, a French American consulting firm specializing in luxury wines and brands for the American and Asian markets. She has also authored several books.
Jean-Louis Carbonnier is the founder and president of Carbonnier Communications, a boutique marketing and sales firm in Brooklyn, New York specialising in terroir-based and traditional food, spirit and wine products. He has an extensive network of importers, distributors, buyers and influencers. Carbonnier is the Director for the Americas at Château Palmer, a wine estate in the Margaux appellation of Bordeaux.
Ludwig Vanneron is a Bordeaux-based enologist providing vine and wine consultancy. He founded Oenosmart, which brings solutions to the wine business sector including production–winemaking, vineyard management, winery construction project. The company also does branding, marketing, and global strategy in wine and spirits, especially Cognac and Bourbon whiskey. Vanneron is the winemaker behind SOL BENI, a Saint-Emilion red wine.
Moderated by Bradley Stock, Vice President of EACC Rhône-Alpes. He is the founder and CEO of LingoFacto, a strategic communications firm that specializes in public speaking. Brad works with opinion leaders and high-level executives to help them forge key messages that foster change. A wine lover himself, Brad has been a member of a wine-tasting club for over 20 years attending more than 100 meetings.
The discussion will be followed by a tasting discovering two wines, one from the US and one from France. Please stay tuned for details on the chosen wines and the retail locations.